Sam Goss

— I am passionate about crafting experiences. Although a technology geek, I am also a design wonk, specifically UI/UX.

Experience Designer | Colorado Native | LA Local | Indiana University Alumnus

About Me

I am an adaptable technologist who is passionate about the user experience. Whether it be a website, an app, in-person, or virtual, every experience should be empathetically designed through a user-centric lens. I am results-driven and rely on data to inform my actions. I also try to get involved beyond my role (see Less Formal Experience below). I am an avid snowboarder and amateur photographer. I love to be creative and to create innovative experiences for myself and those around me. Utilizing feedback from peers and management I am working hard to develop my toolset to further my career and create an amazing team.

 Fun Facts

  • One day I want to design and run my own theme park

  • My favorite winter activity is snowboarding

  • My favorite tea is Earl Grey

  • I have a goal to snowboard on every continent

Resume

 

Experience

Consulting Product Manager
Self-Employed
May 2023 to present

Using my background in product management, technology, UX, and design to consult on various projects at companies ranging from large CPGs to stealth startups.

Director, eCommerce Technology and Innovation
Anheuser-Busch - Sales eCommerce
October 2021 to February 2023

Guiding developers, product managers, and key stakeholders toward the leading edge of eCommerce at Anheuser-Busch. We have inherited, updated, and managed a company-wide product finder at BuyBeerOnline.com. However, the most exciting thing we are working on right now is an alcohol delivery/pickup service, DrinkRunnr, which is live in Texas and Georgia. DrinkRunnr is a 3-tier compliant digital beverage marketplace that is managed by my team and powered via a partnership with Bottlecapps. We are using it as a testing and learning platform to share with our retail partners. It has the additional benefit of giving more local retailers an eCommerce presence.

Sr. Manager, Web Development
Anheuser-Busch - draftLine STL
Jan 2020 to October 2021

In the midst of the pandemic, while our brands shifted their strategy and overall messaging, I not only internalized much of our day-to-day web activity but also hired and managed a world-class team. I implemented in-house project management, front-end development, and content authoring. My service tracked and implemented 120+ changes each month while meeting our SLAs.

Sr. Manager IT Customer Experience & Service Desk
Anheuser-Busch
Jan 2019 to Dec 2019

Successfully managed a first-level internal IT help desk that executes over 90k tickets a year with a ~99% on-time resolution SLA and a ~95% customer satisfaction rating. In addition, I also worked with incoming projects to advise the owner on customer experience ideas and practices, while managing the communication of certain new features and upgrades.

North American Performance Manager for Business Intelligence
Anheuser-Busch
Feb 2018 to Jan 2019

Stabilized the current infrastructure, reduced costs across North America and laid the groundwork for future deployment of new technologies.

Technology Trainee
Anheuser-Busch
Jul 2017 to Feb 2018

A multi-month rotation program focusing on innovation and technology. This program prepares future company leaders for management roles through high-impact, high visibility projects. I participated in two 12-week problem-solving projects, implementing new processes and designs, along with cross-training in many departments within the organization.

Leadership Program Coordinator
Camp Ramah in California
Mar 2016 to Jul 2017

Planned a brand new leadership program four months before its launch date and executed it successfully for over 100 rising high school juniors. The program focused on providing participants with personal and interpersonal skills.

Design and User Testing Team Lead
Serve IT Clinic
Jan 2015 to Apr 2017

A multi-semester internship where I collaborated with our external designers to outline and implement client systems for local not-for-profit businesses.

Less Formal Experience

eCommerce Engagement Committee
Anheuser-Busch
October 2022 to February 2023

I strive to make the eCommerce team feel acknowledged, rewarded, and ultimately engaged with the company and coworkers. Helped to plan events, information sessions, candid panels, and more for the larger team.

Solutions Dept. Engagement Committee - Rewards and Recognition Pillar
Anheuser-Busch
Mar 2018 to October 2021

Created an automated awards system using Microsoft Forms and Power Automate (formerly Flow) to run awards through approvals and notify managers. I then set up a PowerBI dashboard available to senior management to view their awards and how their direct reports are engaging with the recognition platform.

Beer Baron
Anheuser-Busch

In charge of keeping the department’s fridges always stocked with fresh beer. Worked with a team to ensure adequate distribution of styles, new brews, and removal of out-of-date beer.


 

Education

B.S. Informatics
Indiana University Bloomington
Fall 2013 to Spring 2017

Cognate in Graphic Design
Indiana University Bloomington

Minor in Human-Centered Computing
Indiana University Bloomington


 

Skills & Languages

Leadership

Product Management

Creative Problem Solving

Project Management

User Experience (UX)

Analytical

Design Thinking

Empathetic Design

Adobe Creative Cloud

PowerBI

English

Hebrew

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 eCommerce Platforms

Director of eCommerce Technology and Innovation

October 2021 to Febuary 2023

Managed Sites

Sr. Manager of Web Development

January 2020 to October 2021

Anheuser-Busch

Corporate Site

Shop Beer Gear USA

E-Commerce

Budweiser USA

MyCooler

Loyalty Platform

Bud Light USA

Stella Artois USA

Busch

Michelob Ultra

Natural Light

Budweiser Brewery Experience

Cerveza Patagonia

Landshark Lager

Warm Springs Ranch

BonV!V

Michelob Ultra Canada

Rolling Rock

Social Club Seltzer

Bud Light Canada

Corona Extra Canada

Cerveza

Montejo

Grant’s Farm

Budweiser Canada

Estrella Jalisco

Shock Top

Ritas

and more…


 

Creative Work at Anheuser-Busch

 
 
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Solutions Engagement Awards Refresh

The Solutions Engagement team wanted a refreshed look for their refreshed recognition program. They brought me on board to develop a series of icons, one for each of the 4 awards. Moving from sketching to whiteboards and finally digitizing, I was at the creative helm of the reboot.

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Tech Talks Icons and Events

Here you can see the icons I made while creating the decks for Tech Talks. Tech Talks are a speaker series I setup which aimed to educate our all AB employees on how Solutions is moving the business forward, what new tech is coming down the pipeline, and a chance to get feedback from our partners during two 15-20 minute presentations and Q/A sessions.

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ONEPORTAL

While I was a Solutions trainee I worked on the research and design phase of our new ordering and forecasting portal named ONEPORTAL. I also designed the logo for the salesforce application, paying homage to its analytical capabilities and the official program color palette.

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M360

This salesforce-based application was being rebranding from Mobility360 to M360. I updated the logo and provided a series of color combinations as well as some identity of the underlying technology. There is now a comprehensive set of images that can be placed on any background and scaled to any size.

Contact Me